Initial Campaign Strategies

Strategy 1

Convene a group of representatives of organisations within the Greek community with an interest in the objects of the campaign, to be responsible for developing an appropriate plan and for coordinating and promoting the campaign.


  1. Identify appropriate people to coordinate the campaign.
  2. Develop a plan outlining objectives, strategies, actions etc.
  3. Organise
  4. Develop a marketing plan, slogans etc.
  5. Follow up agreed actions.
  6. Evaluate success of 2015 and plan for 2016.

Strategy 2

With the support of the traditional and social media promote and support the campaign within the Greek community.


  1. Greek newspapers: articles and coverage promoting the SGM prior and during March.
  2. Greek Radio: announcements, interviews and daily promotion. Social media to promote campaign (seek support from NUGAS and other youth organisations). Encourage Greek Australian owners (adults and children) of mobile phonesto arrange to have daily on their phones during March alarm reminders such as: “Speak Greek today”; “learn a Greek word today”; “teach a Greek word today”; “shop a Greek-made product today” etc.

Strategy 3

Encourage the Greek language school system, at all its levels, to engage Greek youth, parents and grandparents in the campaign.


  1. Write to all the Greek language schoolsto outline the rationale of the campaign and to ask them to organise whatever activities they think appropriate.
  2. Involve Latrobe and Monash universities.
  3. Advise the Archdiocese of the campaign and seek its support.


Strategy 4

Utilise the Antipodes festival to promote the SGM initiative.


  1. Prepare and distribute promotional material (badges, leaflets etc.).
  2. OrganiseGreek video games competitions (e.g. FIFA 2015 in Greek).
  3. Display SGM-ΜΕΜ slogan on GOCMV building and stage signs.


Strategy 5

Promote, support and organise appropriate activities consistent with the objectives of the SGM initiative.


  1. Identify Greek celebrities (and other VIPs) who are willing to support the campaign through media interviews, tweets, visits to schoolsand other activities.
  2. Identify non-Greek Australians who speak Greek and organisean appropriate activity to honour them.
  3. Identify actions which encourage the learning of the Greek language by non-Greeks.
  4. Inform Greek community organisationsabout the campaign and seek their support.
  5. Organisebook launches, lectures, exhibitions, etc. of relevance to the Greek language.
  6. Seek funding from the VMC and other potential funding bodies.

Strategy 6

Promote the SGM initiative on 21 February (U.N. International Mother Language Day).


  1. On 21 February organisean appropriate function at the Greek Cultural Centre to launch the SGM campaign.
  2. Prepare and issue a PR in both Greek and English to all media.

Strategy 7

Explore participation of other Greek Australian communities, other minorities, the wider Australian community and the Greek diaspora.


  1. Liaise with the MLTAV and the Australian Federation of Ethnic SchoolsAssociation to encourage the adoption of a similar campaign by other minorities in Australia.
  2. Liaise with municipal libraries to explore if they are interested to organiseactivities in March of relevance to the Greek language.
  3. Liaise with the Greek Embassy and Consulates to advise them of the campaign and to explore whether a similar campaign can be implemented in other diaspora
  4. Develop a website and explore the development of a free “learn Greek”.
    For more info, please check app, (e.g.